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Museum seeks Branding and Marketing Consultant

Tiverton Museum has secured a Heritage Lottery Fund Resilient Heritage grant, for a project ‘Attracting Audiences; Securing our Future’. The project includes essential work strengthening the museum to secure its future.

The project includes several strands of work, including a new business plan and building master plan, which is being followed by a governance and staff review, the creation of a new audience development plan and then finishing with a new branding and marketing plan for the museum.

The Branding and Marketing tender involves: 

An experienced consultant is required to provide branding recommendations and a Marketing Plan for Tiverton Museum. The plan will be informed by findings in a new Audience Development Plan (being created as part of this project during the summer 2018) to shape the future marketing of all of the museum’s services to current and potential audiences.

 

The consultant will conduct the following tasks:

  • To identify the museums USP in line with the new Audience Development Plan findings.
  • To review existing marketing practices, and create a marketing plan to attract audiences identified in new Audience Development Plan. To also provide the following within the marketing plan:
    • Recommendations for creating a (or developing the existing) brand to reflect the museum’s identity, purpose and aims which will work across all marketing platforms (print and digital).
    • To produce a design specification for a branding strategy and guidelines to apply to all signage, printed media and website (including brand identity, typography, font, graphic identity, colours, photography style, tagline).
    • To produce recommendations for a website re-design (we will be fundraising for a new website following this project).
    • To produce a design specification for supporting assets including leaflet template, site plan, letter heads, poster template and advert template.
  • To commission an image bank of photographs to be used in new marketing materials. The cost of this is included within this tender. The museum to retain the copyright of all images produced.
  • Tiverton Museum will retain full copyright for all marketing and branding materials created.
  • All marketing materials must be fully accessible, and text to confirm to DDA guidelines and simple English standards.
  • To ensure that Trustees, Staff and Volunteers are given training/development opportunities to have a better understanding of marketing and are equipped to undertake the actions in the Plan.
  • Provide a list of suggested actions/equipment/materials needed to realise the marketing plan and implementation of new marketing materials.
  • To provide a clear practical report with recommendations for achieving the above, identifying realistic targets and recommended methods of evaluating each element.

Fee: £8,000 including VAT and all expenses including travel.

The full tender brief and information on the application process can be found here.

Closing date for applications is end of the working day 17/09/2018. Interviews will take place between 1/10/2018 and 12/10/2018. The work should ideally begin by 22/10/2018. The report should be presented to the museum by 07/01/2018.

Please email applications to Pippa Griffith, Director at curator04@tivertonmuseum.org.uk. For an informal chat please contact Pippa on 01884 2566295.

 


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